2024 Volume 10 Issue 2

ABSTRACT:
In recent years, the business world has undergone significant transformations that have undeniably impacted management practices. Globalization and the digital revolution have brought changes to generational characteristics, and consequently, to social behavior and work methods. As a result, it has become clear that many existing theories and studies are no longer suited to the current generation, which is more open-minded and more demanding in its relationship with work. At the same time, customers—faced with an abundance of offerings—have become increasingly uncompromising. Technical developments and frequent innovations have made markets unstable, while laws and standards are becoming stricter. Managers must confront this broad range of modern challenges. Companies, for their part, are required to continuously pursue improvement, higher productivity, responsiveness, and anticipation. Together, they must not neglect their social and environmental responsibilities to build long-term customer loyalty. A systemic review of agility has helped identify its foundations, including continuous improvement and proactivity in the face of changing requirements. The agile approach is no longer limited to software development; it now extends to fields where the classical management model once dominated. This article aims to provide a broad introduction to agility, its assumptions, the context that led to its emergence, its fields of application, methodologies, and its impact on projects that have adopted it.